IMPRINT: Immigrant Professional Integration

Using Innovative Mobile Phone Technology to Survey Immigrant Radio Listeners

Learn how IMPRINT collaborated with AudioNow, the leading provider of interactive mobile applications for broadcasters, to survey more than 5,500 listeners, including many limited English-speaking individuals who are often not represented in traditional surveys. From Punjabi to Haitian Kreyol, more than 20 stations partnered to broadcast the survey to their listeners in five languages.

The data generated from these surveys created the foundation for our latest report, Steps to Success: Integrating Immigrant Professionals in the U.S.

Hear from IMPRINT’s Stacey Simon about the goals of the survey and how questions were developed. Then hear from Natalie White, Manager of Market Research from AudioNow, about her company’s pioneering “call-to-listen” technology, its survey capacity, and the results it generated.

Presenters:

  • Stacey Simon, Director of IMPRINT
  • Natalie White, Manager of Market Research at AudioNow

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